Goraj Joshi
Growth Marketing Leader · Founder's Office Strategist
Based in Jaipur, Rajasthan, India.
Open to global remote and relocation roles.
Contact: gorajjoshi@gmail.com ·
LinkedIn
Summary
Growth Marketing Leader with 6+ years of experience across B2B, B2C, and B2B2C businesses.
Currently responsible for $22M GMV at Thrillophilia (a $55M GMV experiential travel company)
through Retention, Affiliates, Social, and Offers. Expertise in marketing automation, CRM,
lifecycle marketing, and building modern AI-powered growth engines.
Experience
Thrillophilia — Growth Marketing Manager, Founder's Office
Jaipur, Rajasthan · Jul 2024 to Present · India's largest experiential travel platform (~$55M GMV, 2M+ travelers/yr)
- Owns $1.2M in monthly revenue, grew from $0.4M in 6 months.
- Architected and launched "Thrill Fest", a market-setting BOGO initiative now adopted across the travel industry.
- Established Retention Marketing function from scratch, generating 20% of total business revenue within 6 months.
- Owns entire Marketing Automation stack (CleverTap, Gallabox, Sendgrid) — all journey development and execution.
- Established WhatsApp, Affiliate and Journeys as low-effort revenue channels with ROI over 12 on each.
- Led 20+ critical cross-functional projects requiring rapid team restructuring.
- Manages KPIs for an 11-person team, consistently hitting 90-110% of aspirational goals.
HackerEarth — Growth Marketing Manager
Bangalore, Karnataka · Jun 2022 to Jul 2024 · Global developer assessment & hackathon SaaS (7M+ developers)
- Slashed marketing expenses by 82% (reduced paid reliance by 76%), driving 18% increase in profitability.
- Increased average returning user rate from 48% to 66% by optimizing UX journeys.
- Executed 200+ successful campaigns (97% success rate), generating over USD 2M in revenue.
- Reduced CAC by 46% in 6 months through rigorous A/B testing across inorganic platforms.
- Developed new offering for marketers, generating 7% of total company revenue in FY 2024.
- Spearheaded marketing strategy for Hackathons and Hiring Challenges.
Zolostays — Program Manager
Bangalore, Karnataka · Dec 2021 to May 2022 · India's largest co-living brand (250+ properties; backed by Nexus & IDFC)
- Drove performance marketing via search/display, achieving 10% higher conversion at 8% lower spends.
- Led CRM Automation for 2 brands, improving lead conversion rate by 36%.
- Owned Email, Notification and WhatsApp channels for campaigns.
Sify Technologies — Digital Sales & Marketing
Chennai, Tamil Nadu · Jul 2020 to Dec 2021 · NASDAQ-listed enterprise ICT; Data Center, Cloud & MPLS provider
- Created marketing campaigns resulting in 207% increase in QoQ sales.
- Leveraged Zoominfo, LinkedIn Navigator, Freshworks CRM, HubSpot, and Google Analytics for lead generation.
- Cataloged all 57 services on the website for Data Centers and Cloud services.
Modern Growth Engine
- AI-Powered Execution: Gemini, Claude, ChatGPT, Lovable, Veo, Higgsfield AI, Perplexity, Notebook LM, Coefficient.
- Custom Infrastructure: Google App Scripts bridging data between platforms, CleverTap.
- Automation at Scale: CleverTap, MoEngage, HubSpot, Gallabox, Gupshup, Sendgrid, Leadsquared, Salesforce Marketing Cloud.
Expertise
- Retention Marketing & Lifecycle Automation
- CRM, Email, WhatsApp, Push, SMS Journeys
- Affiliate & Partnership Marketing
- Social Media & Community Growth
- Offers, Promotions & Pricing Strategy
- Marketing Automation Infrastructure
- P&L Ownership and Revenue Leadership
Machine-readable summary (llms.txt)